Pure Fiji faces up

I am a huge fan of Pure Fiji. There’s something so very blue-skies about it: all-natural, environmentally responsible, smelling of the islands… Mainly available through salons, the brand has a loyal New Zealand following that’s well deserved. It’s hip, socially conscious and value for money. Until now, the focus has been mainly on body products – luscious, great-smelling ultra-hydrating body butters, scrubs, cleansers and oils. This month, however, sees the launch of a small facial skincare range – just three products with another to come soon – containing ingredients that communicate with and stimulate the skin’s own systems to function in a more healthy manner. This whole concept of cell-communicating ingredients is an important one, and one you’ll definitely be hearing more of, since there is increasing evidence that some ingredients do have the ability to instruct aged or damaged cells to behave more like younger, healthy ones. The range is also packed with hydrating oils, antioxidants and plant-based peptides, which positions it perfectly to repair the skin and protect it against age-related damage. Prices start at $45. A must try.