Beauty backgrounder: rosehip

According to Trilogy co-founder Sarah Gibbs, the demand for natural skincare has grown so much that the category can hardly be considered alternative. “It’s not a niche. It’s not even ‘lifestyle’… It’s mainstream,” she says. Recently sold to Ecoya in a deal reputedly worth $20 million, Trilogy is a huge Kiwi success story.

The essential ingredient in Trilogy products is organic rosehip oil. Superfine and certified organic, the oil easily absorbs into the skin, helping to boost its moisture barrier and protect it against environmental damage.

In the years since its launch, Trilogy has gone from strength to strength. Its products are trialed (and co-opted) by beauty editors worldwide, and it has a massive international following. Its rosehip oil has also just been supercharged by the addition of additional antioxidants from red fruits such as tomatoes, cranberries and acai berries. Give it a go... you'll be among the many who swear by it.